Social Media & Word Of Mouth Advertising

I Already Have Website, Why Should I Create a Fan Page Any way !!?
More than 800 million people use Facebook and chances are at least a few hundred (or thousand) of those people are your customers, or could be. So having a Facebook page for your business which is free and where you can inform your fans about promotions, new items and sales hould be a top priority in 2012.
An added bonus to having a Facebook business page: when someone "Likes" or comments on one of your posts, your information will post to their Facebook page for their Facebook friends to see, which allows your business to be seen by a larger network of potential customers.

Social Media & Word Of Mouth Advertising

As a starting point, marketers should look at word-of-mouth through social media. Social media monitoring can be used to track how the message is being spread online as well as the impact it is having on your brand or business. Marketers should also engage in social networks and online communities where they can help guide and stimulate word-of-mouth by interacting with customers and people who are interested in their business or services.  Any negativity or derogatory comments can be addressed and managed in an appropriate and timely manner and, more importantly, any good comments and recommendations will be broadcast to the entire online universe. Now that’s really spreading the word.